This column has been contributed by Trivesh D, COO, Tradejini

In the rapidly evolving landscape of India's stock broking industry, the year 2023 has been a pivotal chapter, witnessing significant shifts in market dynamics and business models. From role of AI to rapid consolidation, the industry is witnessing them all.

The surge in retail investors, especially after during and after the pandemic has played a crucial role in driving the growth of discount brokers in the financial market. With the increasing accessibility of information and trading platforms, individual investors have been empowered to participate actively in the stock market.