In the ever-changing world of financial markets, technology has revolutionized trading and investing, leading to a surge in retail participation in the equity and capital markets. Enter the discount brokers – the tech-savvy traders. No flashy suits or coffee dates here. Instead, they harness technology to streamline operations, cut costs, and pass on the savings to you through lower commissions and fees. The emergence of discount brokers has reshaped the traditional brokerage model, raising pertinent ethical questions regarding the interplay between profitability and investor welfare.