Roles and Responsibilities:
- Content Strategy Development: Develop and lead the implementation of comprehensive content strategies aligned with our brand voice, values, and business goals. Collaborate with cross-functional teams to ensure the integration of content across various marketing channels.
- Content Ideation and Planning: Generate innovative content ideas and themes that resonate with our audience. Create content calendars, ensuring a consistent flow of engaging and relevant content across platforms.
- Content Creation and Curation: Oversee the creation of high-quality content, including articles, blog posts, social media content, infographics, videos, and more. Curate relevant content from internal and external sources to supplement the content marketing efforts.
- SEO and Keyword Optimization:** Implement SEO best practices in content creation, ensuring that content is optimized for search engines and drives organic traffic to our platforms.
- Audience Research: Conduct thorough research to understand our target audience's needs, preferences, and pain points. Utilize audience insights to tailor content that addresses their interests and challenges.
- Content Distribution and Promotion: Develop effective distribution strategies to maximize the reach and impact of our content. Collaborate with the marketing team to promote content across various channels, including social media, email, and partnerships.
- Performance Analysis: Monitor and analyze content performance metrics, such as engagement, conversion rates, and audience behavior. Utilize data insights to optimize content strategies and improve results continuously.
- Brand Voice and Guidelines: Maintain consistency in brand voice, tone, and messaging across all content pieces. Ensure compliance with brand guidelines and industry regulations.
- Leadership and Mentorship: Provide guidance and mentorship to junior content team members. Foster a culture of creativity and innovation within the content team.
- Around 5 years of experience in content strategy, majorly in broking firms or fintech.
- Proven track record of successful content strategies with tangible results.
- Excellent writing and editing skills with a keen eye for detail.
- Strong understanding of SEO best practices and content optimization techniques.
- Proficiency in content marketing tools, analytics platforms, and project management tools.
- Up-to-date with industry trends and best practices in content marketing and fintech.
- Leadership qualities with the ability to collaborate and inspire a content team.
Join us to lead our content marketing initiatives and contribute to the success of our broking firm. If you have a passion for creating exceptional content and a deep understanding of the fintech landscape, we encourage you to apply for this impactful role.